Presentation skills: ending
In a presentation you only have one chance to make a first impression so it is important that you get off to a good start. The ending to a presentation is equally important, because of the lasting impression that you leave.
The ending to a presentation has three elements.
The summary
If you planned the presentation well, you would have summarized each of the topics or key points as you went along. When you come to the end, you need only refer briefly to each of these points and drawl them together into a conclusion. Do not be tempted to use the ending to add in information you have forgotten up to then. You will only succeed in irritating and confusing your audience.
Connect to the beginning
At the start of the presentation you may have attracted the attention of your audience with an anecdote, some interesting facts or use of verbal imagery. When the ending reconnects with what you have said at the beginning it brings closure and a touch of elegance to the presentation.
Prompt to action.
Every presentation has a purpose. You may want your audience to accept your message, take action, change their minds or buy your product. More than anything, the ending to a presentation should make clear to the audience exactly what you expect them to do. You might say, ‘I hope I have left you with enough information for you to approve the project’ or ‘You will now understand that unless we…’ or ‘I hope you can now I see that…’
No matter how well, or how badly, you feel things have gone, be sure to end off on an upbeat and positive note so the last impression you leave with the audience is a good one.